Background. The prevalence of excessive gingival display is reported to be 7% in males and 14% in females, which results in an unaesthetic smile. In general, the underlying etiology dictates the primary treatment approach. Such techniques include crown lengthening procedures, orthognathic surgery, the use of botulinum toxin A, and lip REPOSITIONING. Methods. Rubenstein and Kostianovsky in 1973 proposed lip REPOSITIONING as a conservative surgical technique that offers a less invasive approach to correct excessive gingival display. Since the introduction of the technique, several modifications have been introduced, most prominently include muscle detachment, frenulum sparing, and the use of lasers. Results. Complications reported in the literature include scar formation, a feeling of discomfort, numbness, and difficulty in upper lip movement. Severe vertical maxillary excess (> 8 mm) and the presence of a minimal zone of the attached gingiva, which can create difficulties in flap design, stabilization, and suturing, may jeopardize its application. Conclusions. As it has been gaining popularity, there is a need for a decision-making protocol due to limited well-designed literature elucidating the detailed approach and long-term outcomes.